How much money do I need to start a promotional products business?

Starting costs can vary, but many distributors begin with $2,000–$5,000 for samples, marketing, and memberships to platforms like ASI or PPAI. Costs stay low because you don’t usually hold inventory upfront.

Do I need to carry inventory to sell promotional products?

Not necessarily. Most distributors work with suppliers who ship directly to customers. However, keeping a few best-selling blank items (like totes, sports packs, or t-shirts) for samples can help you close deals faster.

What kind of products should I start with?

Begin with versatile, high-demand items such as tote bags, sports packs (like the Q-Tees Q4500), t-shirts, and caps. These are affordable, easy to customize, and appeal to a wide variety of industries.

Do I need to join platforms like ASI or PPAI?

It’s highly recommended. Platforms such as ASI and PPAI give you access to thousands of suppliers, better pricing, industry training, and networking opportunities. Platforms like CommonSKU also help manage orders and streamline communication.

Can I run a promo products business from home?

Yes! Many distributors operate entirely online, working from home or small offices. As long as you have strong supplier relationships and a marketing strategy, you can grow without a storefront.